Ruth Rathblott in conversation with colleagues. Photo: John DeMato

Gen Z wants to UNBOSS

Here’s why we’re not ready. And what has to happen first. Recently, I sat down for breakfast with a senior leader. I was feeling proud of the work I’ve been doing around unhiding and excited to share it. And then they said, as calmly as they could, “I don’t want anyone on my team unhiding…

Pile of handwritten postcards answering the question “What are you hiding?” with a blue card in the center reading “Unhiding is the key to Connection."

You’re Not the Only One Hiding This

Over the past few years, more than 1,100 people in my audiences have answered a question I ask when I speak. Many of those answers look like the postcards you see above. What are you hiding? If something came to mind when you read that question, you’re not alone. When I ask it in a…

STEP 4: SHARE YOUR STORY

Can I unhide something to you? I remember thinking, That’s what I do for a living. So… yes. They took a breath. My partner is sick. And I haven’t told anyone. Then they said something I’ll never forget. Because you’ve shared parts of your story, it made me look at what’s been holding me back.…

Group photo of people standing together at an NSA-NYC event, smiling toward the camera. Photo credit: John DeMato

STEP 3: BUILD YOUR COMMUNITY

I thought I invented hiding. I didn’t have language for it. I just had strategies. Tucking part of me away. Blending in. Overcompensating. And I honestly thought I was alone. The only one hiding anything. Then, in a random Walgreens in New York City, I met a woman with the same little hand. We talked…

The artist, Ruth, with 4 of her art pieces. Singlehandedly creating. Unhiding through art, one canvas at a time.

Painting With Your Other Hand.

This summer, I started painting—with the hand I hid for 25 years. Because sometimes the things we’ve hidden the longest have the most to teach us. Facing the Doubts Truth? I wasn’t sure what would happen. Maybe something beautiful, maybe something that looked like a preschool finger-painting. (Spoiler: some of it did.) And underneath it…

A collage with three polaroid-style images hanging on a clothesline under the phrase “Hiding is having a moment!” Left: TIME100 Health Dinner panel (May 2025). Center: NYTimes Advertiser Perspective article titled The Moment…I Stopped Hiding and Began to Lead (July 2025). Right: Mel Robbins Podcast with text “You’re not defined by your worst moment” (July 2025).

Hiding Is Having a Moment.

Lately, I’ve been noticing hiding everywhere, at a dinner with TIME, splashed across a full-page ad in The New York Times, and in a candid conversation on Mel Robbins’ podcast. You’ve been spotting it too, sending me articles, podcasts, and movie scenes (keep them coming). Hiding—and unhiding—are everywhere. Once you start noticing it, you can’t…